How to Use LinkedIn for Beginners – Ultimate Guides

ruminesia – LinkedIn is a crucial professional platform for building networks and careers. Understanding how to use LinkedIn for beginners can be a defining first step for those just starting.

This article will discuss optimizing your LinkedIn profile, building connections, and using LinkedIn features to enhance visibility and seek job opportunities. Check out the practical steps to help you make the most of LinkedIn!

What is LinkedIn?

LinkedIn is currently one of the world’s largest online professional networking platforms. Through LinkedIn, you can find various career opportunities, connect with professionals from different fields, expand your professional network, and enhance the skills and expertise needed to succeed.

This platform allows you to search for jobs that match your interests and qualifications and actively engage in a broad professional community, which can positively impact your career development.

How to Use LinkedIn for Beginners

Here are tips on how to use LinkedIn for beginners, such as:

1. How to Create a LinkedIn Account

Here are the practical steps to create a LinkedIn account:

• Join Now: When the LinkedIn login page appears, select “Join Now.”
• Enter Login Information: To create a new account, enter your email address, phone number, and password correctly.
• Fill in First Name and Last Name: Complete your profile information by filling in your first and last name.
• Verify and Follow Instructions: Click verify and follow the instructions to complete the account creation process.
• Select City Location and Fill in Work Experience: Specify your city location and add your recent work experience. If you have no work experience, select “I have no work experience.”
• Add Education History: Enter your latest education history to complete your profile.
• Confirm Verification Code: Wait for the verification code confirmation sent via email to verify your LinkedIn account.
• Select Job Search Status: In the “Are you currently looking for a job?” menu, select the appropriate answer, yes or no, according to your current situation.
• Quick Steps to Success menu (Optional): If available, skip the “Quick Steps to Success” menu.
• Your LinkedIn Account Successfully Created: Congratulations, your LinkedIn account has been successfully created and is ready to be used to build your professional network and find new career opportunities.

2. How to add a LinkedIn profile photo

To make your LinkedIn profile look attractive and professional, it is essential to complete all sections, including your profile picture. Here are the steps to add a profile picture to your LinkedIn account:

• Click the Profile Icon: The first step is to click on the profile icon (Me) in the top right corner of the screen and select “View Profile.” You can also directly click on the profile section on the left side of the screen.
• Click the Camera Icon on the Profile Photo: Once on the profile page, click on the camera icon in the profile photo area.
• Upload Photo: Click “Upload Photo” to select a photo from your device. If you want to take a picture directly from your device’s camera, select the option “Use Camera.”
• Organize Photo: After selecting the desired photo, you can customize it by zooming in or out, adding filters, or cropping it. When it’s appropriate, click “Save.” Now, your LinkedIn profile picture has been successfully added!

3. How to Change LinkedIn Profile Picture

To change your profile picture on LinkedIn, you can follow these steps:

• Open LinkedIn and click on your profile icon at the top of the main page.
• Select the profile picture icon located above your name.
• Click on the “Add Photo” option.
• Select the photo you want to upload from your computer.
• After uploading the photo, you can make adjustments such as cropping the image, using filters, adjusting the position and size, or rotating the background photo.
• Click “Apply” to save and upload your new profile photo.

4. How to add a banner to your LinkedIn profile

In addition to a profile picture, adding a banner to your LinkedIn profile can increase its attractiveness and professionalism. Here are the steps to add a banner to your LinkedIn profile:

• Click the Profile Icon: First, click on the profile icon (Me) at the top right corner of the screen and select “View Profile” to go to your profile page.
• Click the Camera Icon on the Background Photo: Once on the profile page, click the camera icon in the background photo area.
• Click Edit Profile Background: Select the option “Edit Profile Background.” Then, select the photo that you want to use as your banner.
• Set Background Photo: Customize the photo to your liking. You can resize, crop, or add filters. Once you are happy with the result, click “Apply.” Now, the background photo on your LinkedIn profile has been successfully added.

5. How to Upload a Portfolio on LinkedIn

Here are the steps to upload a portfolio on LinkedIn:

• Go to Profile: First, click on the profile icon in the top right corner and select “View Profile” to go to your profile page.
• Click on Add Profile Section: On your profile page, click the “Add profile section” button below your profile picture.
• Click Add Featured: Several options will appear. Click “Recommended,” then select “Add featured.”
• Click Add Media: Click the plus icon (+) and select “Add media.” Select the portfolio file you want to upload from your device.
• Enter Title and Description: Enter the portfolio title and provide a brief description of it. Once all the information is filled in, click “Save.” Your portfolio has now been successfully added to your LinkedIn profile. Anyone who views your profile will be able to see your uploaded portfolio.

6. How to Create a LinkedIn Profile Headline

Creating an attractive and compelling LinkedIn profile headline requires several steps and tips:

• Tailor to Your Audience: Ensure your headline is appropriate for your target audience. For example, use technology-related words in your headline if you want to work in technology.
• Add Unique Selling Point (USP): Include a unique selling point showing advantages over others. For example, “Data Analyst with 5+ Years of Experience.”
• Add a Creative Touch: Create a creative and engaging headline. Avoid overly generic headlines and think creatively. For example, “Digital Marketing Strategist with a Passion for Innovation.”
• Include Relevant Keywords: Use relevant keywords so that your headline appears in search results. For example, “Full Stack Developer with Experience in React and Node.js.”
• Avoid Common Words: Avoid words commonly used by many people. Think about what makes you different and convey that in your headline.
• Combine Your Position with Company Branding: Include your job title and company name if you work for a well-known company. For example, “Marketing Manager at Google, Driving Growth through Data-Driven Strategies.”
• Introduce Company Vision and Mission: If your company has a strong vision or mission, write that in your headline. For example, “Engineer at Microsoft, Empowering Communities through Technology.”
• Use the Right Keywords: Ensure you use the right keywords that reflect your skills and interests. For example, “Data Scientist with Expertise in Machine Learning and AI.”
• Show Your Credibility: Include experiences and achievements that demonstrate your credibility. For example, “Award-Winning Digital Strategist with 10+ Years of Experience.”
• Update Regularly: Always update your headline according to changes in job position or new skills you acquire.

7. How to Create an About Me Section on LinkedIn

Creating the “About Me” section on your LinkedIn profile involves several steps and tips:

• Write a Brief Summary: Write a summary about yourself, including your background, experience, and career goals. This provides a quick overview of who you are as a professional.
• Use Keywords: Use relevant keywords to enhance your profile’s visibility in LinkedIn search results. Ensure these keywords align with the field you are interested in or your career goals.
• Include Experience and Qualifications: Describe your work experience, including positions, companies, and years. If you are a recent graduate, include internships, committees, or organizations you have participated in.
• Explain Your Skills and Qualifications: Describe the skills and qualifications you possess, both soft and hard skills. Skills and Qualification sections will show recruiters that you have the abilities that match the position you desire.
• Tailor to Your Audience: Adjust your writing style and language to suit your target audience. For example, if you want to work in technology, use technology terms in your “About Me” section.
• Make It Engaging: Create an “About Me” section that is engaging and easy to understand. Avoid overly long and complicated text. Ideally, keep your paragraphs to two to five sentences.
• Include Contact Information: Include contact information such as email or phone number so interested parties can easily reach you.

Example of “About Me” on LinkedIn

“I am a recent graduate from the Marketing Department of National Taiwan University. I have a special interest in digital marketing. I am passionate about marketing and eager to use digital technologies like the internet and online platforms to promote products and services.

During my four years of study, I have participated in several competitions and organizations in digital marketing, social media, and business planning. This experience has helped me gain more profound knowledge and skills in internet marketing.

I possess skills in content creation, data analysis, search engine optimization, social media, and graphic design. I plan to develop a career as a successful digital marketing professional.

If you would like to know more about me, please get in touch with me via email.”

8. How to Expand Your Network on LinkedIn

Enhancing the success of your LinkedIn profile involves several practical steps:

• Complete Your LinkedIn Profile: Ensure your LinkedIn profile contains relevant information about your background, experience, and skills.
• Build Relationships with Other LinkedIn Users: Start by sending connection requests to people you know or those with similar professional interests.
• Develop Your Network: Utilize the email synchronization feature to find and invite people connected to you.
• Create Engaging Content: Publish valuable and informative content related to your field on LinkedIn. Content can include articles, short writings, slide presentations, videos, or infographics. This will showcase your expertise and interests to potential followers.
• Engage with Others’ Content: Provide valuable comments on other people’s LinkedIn posts, especially those who could become clients or colleagues.
• Convert Website Visitors into LinkedIn Followers: Use your website to direct visitors to follow your LinkedIn profile.
• Leverage Other Social Media Platforms: If you have an audience on other social media platforms like Reddit or Facebook groups, invite them to follow you on LinkedIn.
• Consistency in Activity: Stay consistent in reaching out, sharing content, and providing advice on LinkedIn. This consistency will help build your reputation and increase your visibility on the platform.

9. How to Add Connections with Other Users

Like other social media, LinkedIn allows you to build connections with other users. Here are the steps to add connections on LinkedIn:

• Click the Network Tab: First, click the “Network” tab at the top of your LinkedIn page.
• Click the Connect Button: On the Network page, find the LinkedIn account you want to add as a connection, then click the “Connect” button next to that user’s name.

By adding connections on LinkedIn, you can expand your professional network, open new opportunities, and gain the latest information from the industry you are interested in.

10. How to Search and Apply for Jobs on LinkedIn

Here are the steps to search and apply for jobs on LinkedIn:

• Click the Jobs Tab: To find various job openings on LinkedIn, click the “Jobs” tab at the top of the page. You can also use the search box to enter the job keywords you seek.
• Select Suitable Jobs: You will see various available job openings after searching. Choose positions that match your qualifications and interests.
• View Job Details: Click on the job opening that catches your attention. You can see the job details there, including the qualifications required and the job description. You can also get more information about the company offering the position.

11. How to Apply for Jobs on LinkedIn

Applying for jobs on LinkedIn can be done quickly. Here are the steps:

• Select the Job to Apply For: Search for job openings that match your qualifications and interests through the “Jobs” tab or the search box on LinkedIn.
• Click Easy Apply: Some job openings on LinkedIn are labeled “Easy Apply,” which allows you to apply directly through LinkedIn. Click the “Easy Apply” button on the job you selected.
• Complete the Form: Fill out the form with your email and phone number. Ensure you enter the data correctly so recruiters can quickly contact you regarding your application progress. Once done, click “Next.”
• Select or Upload CV: If you have previously uploaded a CV, click “Choose” to select it. If not, click “Upload Resume” to upload a new CV. You can read related articles for further guidance. After that, click “Next.”
• Review Application: After completing all forms and answering the provided questions, review your application. Ensure all data is filled in correctly. If you are confident, click “Submit Application” to send your application.

12. How to Directly Contact Recruiters on LinkedIn

Contacting recruiters on LinkedIn can be done in a polite and respectful manner to leave a positive impression. Here is a guide for contacting recruiters appropriately:

• Send a Polite and Well-Written Message: Before asking questions about job openings, briefly introduce yourself. Avoid messages that seem standard or too generic.
• Use Professional and Polite Language: Use professional and polite language in all communications. Don’t be too formal or casual; adjust to LinkedIn’s context as a professional platform.
• Contact Recruiters Directly: Use LinkedIn’s InMail feature to send direct messages to your target recruiters. Ensure your message is clear and concise and highlights your relevant skills and experience.
• Attach CV or Resume: If necessary, attach your latest CV or resume that aligns with the position you are applying for. Ensure the document is complete and reflects your qualifications well.
• Follow Proper Etiquette: Adhere to good communication etiquette by not sending too many messages or excessively bothering recruiters. Display a professional attitude and respect their time.

13. How to Optimize Your LinkedIn Profile

Optimizing your LinkedIn profile is an essential step for the success of your page. This is the right way to ensure that all your information is up-to-date and appealing. Here are steps to optimize your LinkedIn profile:

• Update Profile Photo: Ensure your profile photo looks professional and is easily recognizable.
• Check and Update Links in Bio: Ensure all links in your bio function well and are always up-to-date.
• Update Bio: Ensure the information in your bio is current and engaging. Don’t forget to add searchable keywords related to your industry.
• Pin Important Posts: Select your important posts by clicking the Posts tab in the upper left corner. Scroll down to find the right post, then click the More icon to select Pin to top from the dropdown menu.

14. How to Create a Curriculum Vitae on LinkedIn

LinkedIn provides a resume builder feature that makes creating a professional CV directly from your LinkedIn profile easy. Here are the steps:

• Click “Me” at the Top: In the upper right corner of the LinkedIn page, click “Me” to access your personal profile menu.
• Click “View Profile”: On the profile page, click “View profile” to access your LinkedIn profile details page.
• Select “Create Resume”: Click the “More” button at the top of your profile and select “Create Resume” from the dropdown menu that appears.
• Create from Profile: LinkedIn will use the data on your profile to create the resume. Click “Create from profile” to continue the creation process.
• Preview: After finishing the resume, preview it to ensure all information is displayed well.
• Download Resume: If everything is satisfactory, click the option to download the completed resume or CV in PDF format.

15. How to Share Posts on LinkedIn

Here are the steps to share a post on LinkedIn:

• Click Start a Post: To add a new post, go to the LinkedIn Home page and click “Start a post.””
• Select the Type of Media to Upload: Determine the media type you want to share on LinkedIn. You can choose photos, documents, videos, polls, events, etc. For example, let’s try sharing a photo on LinkedIn.
• Select the Photo to Upload: Click “Add a photo,” then choose the photo you want to share from your device.
• Adjust the Photo to Upload: After selecting the photo, you can adjust its appearance by zooming in or out, adding filters, or cropping the image. Once you are satisfied, click “Done.”
• Add a Caption and Click Post: Add a caption or information you want to share in the “What do you want to talk about?” box. After that, click “Post,” and your photo will be successfully shared on LinkedIn!

LinkedIn Profile Creation and Optimization Services

An attractive and professional LinkedIn profile is crucial for unlocking career opportunities in this digital era. We are ready to help you create and optimize a profile that reflects your expertise and catches the attention of recruiters.

What We Offer

• Professional Profile Creation: Building a LinkedIn profile with relevant information and effective strategies from scratch.
• Content Optimization: Optimize every element of your profile with the right keywords to enhance visibility.

Why Choose Us?

• Proven Experience: Our team has experience assisting professionals from various sectors.
• Personalized Approach: We work closely with you to reflect your career aspirations in your profile.
• Actual Results: Our clients have experienced increased attention from recruiters and more career opportunities.

Package Includes

• LinkedIn Account Creation
• Entering CV Information into Your LinkedIn Account
• Profile Optimization Based on Your CV
• Professional LinkedIn Header Image
• Free Consultation

Contact Us Now!

For more information or a consultation, contact the AIO Berdaya team via:

• Email: athif.luminesia@gmail.com

Also Read:

• Articles Related to Linkedin Topics
• Articles Related to the Topic of LinkedIn for Beginners

Conclusion

By understanding how to use LinkedIn for beginners, you can embark on a more confident journey to build a professional network and seek suitable career opportunities. This platform helps you expand relationships with other professionals and create a strong personal brand.

Remember to continuously optimize your profile, actively engage with content, and join relevant groups and events.

All this will help increase your visibility and enhance your chances of obtaining the desired career opportunities. Feel free to comment or share this article with your friends to help them make the most of LinkedIn!